These items don’t need to be in your headline, though. If you sell cupcakes, then yes, clients need to know they are “made fresh every day.” If you sell financial services, then yes, clients need to know your services are “fee-only” and that you don’t take commissions. Now think about your business: you may sell a “widget” or a service and think it’s really important that customers know about some specific detail that explains why your service is so awesome. If I find the “least common denominator” around why clients buy from us and what they are looking for, then it’s very simple: they want a website they can point to and say out loud “I love that!” All we did was simply state they will love their website. For example, one client may want a website that looks the way they want it to look, while another client may really care about clear website copy.īoth of these reasons why each client loves their website doesn’t matter as it relates to my website copy. Now, the reasons they are proud of the website will differ depending on the buyer. When our customers work with us, they want a website they can be proud of. You’ll see how you can then take your own Storybrand brandscript and turn it into a great Storybrand website. Take a look at our website here at One Week Website as we explain how we used the Storybrand framework section by section. But, what’s the use in writing an article like this if you don’t love your own website? Let’s walk you through the step-by-step process we used to turn our Storybrand brandscript into a homepage that works. Click Here Website Example #1: One Week Website